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Digital Marketing

  • 2 Months - 5hrs/week*
  • Beginners / Intermediate
  • Overview
  • Curriculum
  • Certification
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Description

Digital Marketers work with organizations to help them to improve their strategies in turning the clicks into customers, clients, sales, brand awarness, and website traffic growth. We conduct research and analysis (SWOT) to come up with solutions to business problems and help introduce these strategies to businesses in raising their market value. Digital Marketing has emerged as a core business practice in the enterprise and IT sector and refers to understanding the changing business needs, evaluating the impact of these changes, identifying and analyzing requirements, and documenting them would be necessary. The main usage of these techniques aims to reduce the budget and exponentially increase the brand in the market.

PreRequisites

  • Excellent communication skills, with the ability to talk and present to a range of audience, sometimes acting as a translator between parties
  • Excellent analytical skills and an informed, evidence-based approach.

WHAT YOU’LL GET IN THIS COURSE

By taking the Digital Marketing course you will learn below things.

  • Understand the foundations of digital marketing and its role in modern business strategies.
  • Develop skills in search engine optimization (SEO) to improve website visibility and organic traffic.
  • Learn effective strategies for social media marketing to engage and grow an online audience.
  • Master the art of pay-per-click (PPC) advertising for targeted online campaigns.
  • Utilize email marketing techniques to build customer relationships and drive conversions.
  • Analyze website and campaign performance using analytics tools for data-driven decision making.
  • Create compelling content marketing strategies to attract and engage your target audience.
  • Stay updated with the latest trends in digital marketing and emerging platforms.

CARRER OPTIONS IN Digital Marketing

Content Marketer

Content Marketer

Content marketers are storytellers and strategists, crafting compelling narratives that resonate with target audiences. They create a wide range of content, from blog posts and videos to infographics and social media updates, to engage and educate customers.

seo specialist

SEO Specialist

SEO specialists are experts in optimizing websites to rank higher in search engine results. They conduct keyword research, analyze website performance, and implement on-page and off-page SEO strategies to improve organic search visibility.

social media manager

Social Media manager

Social media managers are the voice of brands on social platforms, curating content and engaging with audiences to build a strong online presence. They create social media strategies, manage content calendars, and analyze performance metrics to grow and engage followers.

Marketing analyst

Marketing Analyst

Marketing analysts are data-driven decision-makers who provide valuable insights into marketing campaigns and strategies. They collect and analyze marketing data to evaluate performance, identify trends, and make recommendations for optimization.

  • Role of a Digital Marketer
    Introduction to Digital Marketing
    Role of a Digital Marketer
    Digital marketer framework
    Responsibilities of digital marketer
  • Website Design
    Introduction to Website
    Wordpress Setup
  • Social Media Marketing
    Facebook Ad Campaign Setup
    Instagram
    Linkedin
    Youtube
  • Email Marketing
    Introduction
    Tools using (Mailchimp, Get Response, Zoho)
  • Affiliate Marketing
    Affiliate Marketing Setup
    Tips & Tricks for Affiliate Marketing
  • Google Analytics
    Process to Link Website to Google Analytic
  • Google Ads
    • Introduction to google ads Google ads
    • account setup
    • Definations of campaign, ad group, ads Types of
    • campaigns
    • Types of goals Bidding Strategy
    • Keyword planning
  • Facebook Ads
    • Introduction to facebook business
    • Creating Facebook Buisness page
    • Creating campaigns
    • Bidding Options
    • Keywords Planning
    • Audience targeting
    Pinterest :
    • Page Optimisation
    • Organic Targeting
    • Creation of pins
    Threads and Twitter
  • Search Engine Optinisation
    • Introduction to SEO
    • Types of SEO Importance of
    • SEO Techniques used in
    • SEO
    • Keyword planning in SEO
    • Tools used in SEO
    • SEO friendly content writing
    Landing page designing for SEO
  • Canva Designing
    • Introduction to canva Logo
    • designing
    • Create a social media content strategy Carousal
    • Designing and Planning
  • Documents and Tools
    Documents
    • Notes in pdf, Certification, Offer letter, Experience letter
    Tools
    • Canva
    • Google Keyword planner
    • Google ads account
    • Semrush
    • Moz bar
    • Seo quake
    • Uber suggest
  • Projects
    Class Project
    • "Uprisen.co" Social media promotions
    Assignment Project
    • Uprisen.co" services landing page promotions
    Main Project
    • An individual project selected by you
    interview
    • Interview Training
    • Interview Preparation
    • Interview Mocks
    Job Portal
    • Support Standard Resume Build*
    • LinkedIn Profile update*
    • Job Portals and job application guidance*

Program in Collaboration with Vyunex

certificate

Vyunex is a global visionary specializing in Development, Cloud & Data and are industry leaders in the entire life cycle management of in-demand technologies. Our presence is worldwide as we support our clients who come from contrasting backgrounds and with unique business requirements.

Benefits for students from this Vyunex collaboration:

  • Industry-recognized certification
  • Real time Projects
  • Placement Assistance upon successful course completion

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Courses

₹30,000

This course includes:
  • 5 hours/week on-demand video
  • 6 downloadable resources
  • Full lifetime access
  • Access on mobile
  • Certificate of completion
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Please check terms and conditions before payment
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